Color or B&W, Simplex or Duplex, Offset, Digital, Variable/Personalization, Mail-piece Design & Customization.
Variable-data printing (VDP) is a way of digitally printing documents with elements (text, images, etc.) that change from one piece to the next. Often referred to as “Personalization” or a “Mail Merge”, each piece can have a different salutation, dollar amount, image, or anything else based on any criteria you define.
The goal of using variable-data printing for direct mail marketing campaigns is to increase the response rate by personalizing the message to each recipient. While most in the industry agree the response rate can double, some can see the response rate increase ten-fold.
We accomplish this by working with various trusted local printers to outsource the printing. We will help you find the best print pricing while using local companies to keep it in the valley.